Elements and Performance Criteria
- Recommend the carbon benefits of wood products
- Applicable Occupational Health and Safety (OHS), environmental, legislative and organisational requirements relevant to promoting the carbon benefits of wood products are identified and followed
- Range of wood products is identified using common industry terminology
- Process ofcarbon capture and storage in wood products is outlined
- Approximate carbon storage figures for a range of wood products are compared
- Knowledge of carbon capture and storage in wood products is used to provide advice to customers on available product range and their carbon storage figures
- Product information is provided to customers to assist them in their purchasing decisions
- Produce and install merchandise for a promotion on the carbon benefits of wood products
- Targets for a promotional campaign on the carbon benefits of wood products are identified
- Merchandising plan is produced for the campaign using sales information that will strategically target customer buying habits
- Range of promotional elements are designed for use in the campaign
- Promotional elements and installation concepts are presented for approval
- Materials are constructed to match the designed elements
- Promotion is installed and dismantled at the work site
- Customer feedback checks are developed and implemented to measure the effectiveness of the promotional campaign and gauge customer response